Email 3: Send your third email and you'll be part of a more exclusive club, one of the few salespeople willing to use a multi-touch email strategy. Time a lead 8 days after it's generated and earn yourself a 52% boost in potential conversions. Email 4: Your fourth and fifth emails are real chase emails and are sent long after a lead is generated. But aren't you just looking for trouble now? Is it worth it to email someone so late? They must have made up their minds by now. Well, from the stats, maybe they've made up their minds to deal industry mailing list you later. Sending the fourth email 15 days after the lead generated an average 37% increase in conversion rate, which shows that if you give up too soon, there are a lot of potential sales pending! Email 5: The last email you will send based on these stats, after which more emails will become invalid. Sending your fifth email within three weeks of lead generation may seem like a desperate case, but it can actually increase conversions by 44%! These email times depend on when you qualify leads as leads, so they are not as time-sensitive as marketing emails in terms of days of the week or time of day.