contributors, in many cases the brand is responsible for the overall content. This means that brand authority may come into play. Often a company or organization is responsible for the content of a website, not an individual person. IBM Corporation is responsible for the content of ibm.com. The Cleveland Clinic is responsible for the content of clevelandclinic.org. One person is not responsible for the content of these websites, although
many people have contributed to the creation and maintenance of the content. In these cases, we will hold the company or organization responsible for the content of each page, as well as for the maintenance of the website. Authority doesn't have company employee listto be complicated. For example, a restaurant's "about" page would be considered authoritative because it comes from the restaurant. Here is an example of this from the SQEG with the following notes:A sample Family Fish Story webpage. This is an "about us" page on a restaurant website.
This page provides information on when the restaurant will open and what visitors can expect. Other pages on the website provide information about the restaurant, including address, menu, other contact information, and more. This website is authoritative because it is about itself. Another example of an EAT considered “high level” is the US Naval Observatory Master Clock Page. Sample US Naval Observatory clock hours web page. The SQEG says this about it: The purpose of this page is to