Brands are trying more than ever to connect with audiences on a range of social platforms. It's getting harder and harder for brands to grab our attention as competition increases and our attention span has shrunk to 8 seconds. Every day, users browse 300 feet of content, which gives brands a very small window of time to grab users' attention. So how can your brand start creating ideas that work for speed feed? Here are five key trends that we believe will have the Phone Number List biggest impact on your social media strategy in 2018. Digital Media Options Checklist Download Premium Resource - Digital Media Options Cheat Sheet The sheer number of organic and paid media options and updates makes it hard to know if you're missing out on the best targeting options and if your marketing dollars could be better spent.
Our digital media cheat sheet aims to Phone Number List help you keep track of free and paid media options so they don't miss out on any of the latest developments. Access the digital media options cheat sheet For more digital marketing trends, check out Dave Chaffey's 10 digital marketing trends to act on in 2018. Chatbots will make customer service faster Chatbots are no longer the clumsy, robotic machines they once were. They are robots capable of providing an instant connection with customers around the world - solving customer problems and even ordering pizza. This year we have seen many brands test chatbots with varying degrees of success.
According to Gartner, 20% of commercial content could be generated by machines by 2018. If machines can learn to create authentic and relevant stories, the advertising and marketing potential is certainly worth exploring. Chatbots give brands the Phone Number List ability to quickly engage with their audience in a way that feels personal to them. As bots get smarter and more human, you can customize your brand voice and send personalized messages directly to users. Facebook reported that they are now seeing 100,000 monthly active bots on Facebook Messenger, providing a whole new platform for marketers to connect with audiences. The fastest adapters to chatbots are currently millennials, with almost 60% having used ,