Tell you the same thing: grow their list and convert subscribers into loyal customers. However, most advice talks about the importance of building an email list and building brand advocates, not converting them into customers. The truth is that this goal is partly the problem. As a digital marketer, you control the actions you take to influence your customers, but how your prospects act is out of your control. Your sphere of influence is long and could include hiring internal employees, advertising on social media and the google display Network, or investing in your research and development department. While these are all effective tactics, email marketing remains the most influential digital company mailing list marketing strategy for b2c and b2b businesses. In fact, 73% of marketers attribute email marketing to increasing their conversion efforts, and it's predicted that over 319.6 billion emails will be sent daily worldwide from here 2021. Email marketing has also proven to be the most reliable tactic for influencing prospects at every stage of the buyer's journey. However, if you don't create a strategic plan for how to take leads to the next step with email marketing (or any other tactic, for that matter), the remaining parts of your buyer's journey could not happen at all. This is where an email marketing funnel comes in. If this sounds confusing, don't worry. We'll help you understand how to develop a successful email funnel. Read on to find out exactly what a conversion funnel is and how you can implement one into your marketing strategy. What is an email marketing funnel for conversions? Before developing an email marketing funnel, you need to know what it is and why it is effective. An email funnel is a representation of how a subscriber moves from potential prospect to customer through educational